What it means for consumers to connect more with farmers

– TASTE THE ORIGIN –

Most people in the specialty coffee industry want to make a difference and do something good. They create closeness and sustainability between farmers and customers to enhance the overall value of the industry. This includes disseminating more information about origins, varieties, and methods to bring users closer. The significance of specialty coffee consumers connecting more with farmers not only helps them understand the origin and production of coffee beans, it also satisfies consumers’ desires for and specialty coffee. . To learn more, let’s explore 43 Factory Coffee Roaster!

What does it mean for consumers to be more connected with farmers?

When the link between consumers and farmers is drawn and firmly established, it will help users understand the value of specialty coffee beans. They have easier access to quality products and satisfying experiences. From there, customers will actively accompany farmers, contributing to stabilizing production and ensuring more profits for coffee growers.

Besides, when consumers understand farmers’ difficulties, specialty coffee will be increasingly enhanced in the international market. Farmers will be paid more fairly. Producers will be profitable to improve product quality, farmers’ lives and the sustainability of the industry as a whole.

What should producers do to make consumers more connected with farmers?

Commitment and responsibility

The specialty coffee industry is too focused on finding the latest roasting profile, variety or processing technology innovation to satisfy customer tastes. But the important thing is that commitment and responsibility are flawed. Therefore, in order to increase product value and the industry, manufacturers must make commitments to quality and maintain responsibility for the industry and society as a whole.

Technology and Traceability

With today’s customer-centric demand for products, operators should build sourcing models around. They can apply technology to address the traceability needs of their customers. The application of modern technology will increase the ability to connect online from the farm, to the roaster, to the grinder and to customers around the world. As a result, customers will understand the efforts of farmers and help the brand improve its reputation.

Building credibility and business ethics

In order for consumers to trust, businesses must build trust in the brand. Each manufacturer must ensure transparency and honesty in the supply chain. If only for the purpose of profit for the company without concern for the community, the business can be ruined. Roasters must ensure that the information conveyed is true and must always put responsibility and ethics on top.

What should producers do to make consumers more connected with farmers?

Commitment and responsibility

The specialty coffee industry is too focused on finding the latest roasting profile, variety or processing technology innovation to satisfy customer tastes. But the important thing is that commitment and responsibility are flawed. Therefore, in order to increase product value and sustain the industry, manufacturers must make commitments to quality and maintain responsibility for the industry and society as a whole.

Technology and Traceability

With today’s customer-centric demand for products, operators should build sourcing models around them. They can apply technology to address the traceability needs of their customers. The application of modern technology will increase the ability to connect online from the farm, to the roaster, to the grinder and to customers around the world. As a result, customers will understand the efforts of farmers and help the brand improve its reputation.

Building credibility and business ethics

In order for consumers to trust, businesses must build trust in the brand. Each manufacturer must ensure transparency and honesty in the supply chain. If only for the purpose of profit for the company without concern for the community, the business can be ruined. Roasters must ensure that the information conveyed is true and must always put responsibility and ethics on top.

Through the article, it can be seen that the fact that consumers connect more closely with farmers has far-reaching implications for the whole community. So going forward, specialty coffee brands need to ensure that their marketing strategies are honest, ethical and fair. Brands must be traceable, transparent, honest and accountable. That is also the mission that 43 Factory Coffee Roaster always strives for every day to send true value to the sustainable coffee industry.

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