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OAT MILK AND THE BUTTERFLY EFFECT
ON THE COFFEE INDUSTRY?

With the release of Milk Base/Espresso drinks, 43 Factory Coffee Roaster has made a breakthrough to comprehensively develop and advance the coffee process, for our internal system in particular and the coffee industry in general.

Oat milk, instead of cow milk, is chosen as a major ingredient for our coffee.

OAT MILK? WHY?

Oat milk itself is low in saturated fat and very low in cholesterol and sodium. They are a good source of carbs and fiber, including beta-glucan fiber that has powerful effects on human health. Oat milk also contains more protein than most grains; It is also rich in vitamins, minerals, and antioxidants.

Overall, oat milk is recommended by nutritionists as one of the most nutritious foods.

OAT MILK – 43 FACTORY’S DECISION

But, to choose oat milk as a part of a cup of aromatic coffee, we have to take other factors into consideration. For 43 Factory Coffee Roaster, it is a long process of evaluation based on the scales of the flavor, taste, and structure.

Oat milk is not an easy choice for barista’s practices because oat milk has lower protein and lipid than cow’s milk does. Meanwhile, everyone knows clearly that these two elements are the most basic foundation for crema.
Oat milk helps Barista create a good foundation to enhance the flavor and taste of the coffee. This type of milk helps create a strong aroma, not show off itself, but respects the taste of precious coffee beans as well as helps to create an interesting and harmonious combination between milk and coffee.

Oat milk – a revolutionary change – will stand for 43 Factory Coffee Roaster’s determination to foster sustainable development.

Therefore, 43 Factory Coffee Roaster helps customers get a completely new experience and breakthrough when enjoying a cup of Milk Base / Espresso. At the same time, we improve the value of the effort that farmers have made.

In terms of comprehensive development, oat milk is more environmentally friendly than cow milk. To produce 1 liter of oat milk, the CO2 emissions are much less than the industrial process for regular milk. Thus, the choice of oat milk is also a small action to help protect the ecosystem. Besides, 43 Factory Coffee Roaster does not support the use of cow’s milk that animals are mistreated. Restricting the use of this product is also a humanitarian action.

CHALLENGE

Oat milk is not a simple choice for 43 Factory Coffee Roaster.

Because the price of Oat milk is 4 times more expensive than regular milk. Milk storage conditions are also stricter, stemming from the sensitive nature of oat milk to the environment.

The preparation also needs a different process and standards. The process changes, the Baristas thus must adapt to meet new requirements.

It seems that 43 Factory Coffee Roaster’s decision is small. But it is bringing about a radical change in the way we work. 

In particular, this is a revolution in the consciousness and consumption of the coffee industry in Vietnam: dare to risk benefits to bring true and comprehensive values to the entire system (farmers, customers, environment and the coffee industry).
Oat milk – a revolutionary change – will stand for 43 Factory Coffee Roaster’s determination to foster sustainable development.

OAT MILK AND BUTTERFLY EFFECT ON THE COFFEE INDUSTRY

In any system, everything is connected to each other. 43 Factory Coffee Roaster’s Philosophy is: “Connect and spread true values”. Every small change all affects the whole system.

Like the butterfly effect, a very small change in initial conditions had created a significantly different outcome; Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas? (Edward Norton Lorenz, 1972).
It seems that 43 Factory Coffee Roaster’s decision is small. But it is bringing about a radical change in the way we work.

So will it exert a butterfly effect on the entire industry and society?

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