We are rebranded to XLIII Coffee

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Coffee shops with detailed advice on coffee beans

Gesha, Sudan Rume, Red Bourbon , etc., unfamiliar names at a specialty coffee shop? You want to try something new, but are afraid to ask for fear of looking “ignorant”, or afraid of meeting the judgmental eyes of the barista. That will definitely not happen at XLIII Coffee , a coffee shop with a dedicated narrator and detailed advice about each type of coffee you choose.

XLIII Coffee’s Worker Becomes a Narrator

If you give up on the challenge and order a regular latte, you’re missing out on 90% of the fun in the specialty coffee world. XLIII Coffee understands that confusion and is here to clear it up.

Worker - Người lan tỏa giá trị nguồn gốc của hạt cà phê

Whether at the XLIII Coffee Hanoi , Da Nang or Saigon branches , the staff here are no longer limited to the definition of “service staff” or simply “barista”. They are “ Workers ”. This title implies humility and dedication. They do not stand in a higher position to “teach” you how to drink coffee. They stand with you, as a companion, a “sympathetic” person in terms of taste.

Where is the difference?

If waiters are trained to “take orders” as quickly as possible, then Worker are trained to be “storytellers” and “sensory consultants”. Their job is not to sell you the most expensive cup of coffee, but to find the flavor that makes you feel most satisfied.

worker tại 43 factory

“Worker” is not a salesperson, but a “Like-minded” person!

A good Worker is not someone who knows the theory books by heart. He is someone who can observe your eyes, listen to your mood today, and know how to translate complex terms into the most familiar, everyday feelings.

Worker - Người lan tỏa giá trị nguồn gốc của hạt cà phê

Experience “Deep Conversation”

When you choose to sit at the bar of XLIII Coffee , you are entering a space of deep dialogue. Going beyond the usual buying and selling transaction to become a meticulous, sincere sharing experience.

  • Worker will listen to your “Taste” more than your “Order” : Instead of the industrial question “What do you drink?”, Worker will start with concern: “What kind of feeling do you want today? A little light, airy like flower tea, or a rich, warm taste to balance a long day?” . They help you name the vague desires in your mind.
  • Bringing the story behind the coffee to light : When the coffee is served, that’s just the beginning. The worker will join you in holding the coffee tag and going into detail.

XLIII COFFEE HOÀN KIẾM

There, you might hear things like: “ This wet processing method helps the coffee beans retain the original clarity of the land, just like the way rain washes away the dust, leaving behind the pure jasmine scent you are smelling.”

  • “Calibrating” your senses with you : This is the most interesting part for those who want to feel thoroughly. The Worker will guide you how to “Slurp” (lightly inhale) to let the air mix with the coffee, helping the aroma spread to the nasal cavity. They will taste with you, analyze with you: “Do you feel the sweet aftertaste lingering in the throat? That is the mark of ripe coffee beans that are carefully picked by hand.”

Thế hệ barista mới định hình tương lai cà phê specialty

The best taste is not in the cup, but in the mind.

Without a narrator, the expensive Gesha coffee would just be a glass of water with a strange sour taste. But through Worker’s narration and careful analysis, that sour taste becomes “the elegant sour taste of tropical fruit”, becoming the crystallization of the soil and the sweat of the farmers.

This in-depth consultation helps you:

  • Understand the value of what you are enjoying.
  • Enhance your taste buds with every experience.
  • Find the joy of intellectual discovery, not just the mere pleasure of taste.

Thế hệ barista mới định hình tương lai cà phê specialty

Next time you visit an XLIII Coffee branch, take the time to sit at the bar. Be open and share your questions and feelings, no matter how small, with the Workers there.

Let us be your soul mate for a moment, peeling back the layers of flavor with you, and together cherish the beautiful original values ​​of the coffee bean.

You may wonder

1. Why is it called “Worker” and not Barista?

“Barista” often evokes the idea of ​​an artistic bartender. “Worker” represents hard work, humility, and a deep focus on expertise. The staff at XLIII Coffee consider themselves hard workers on a journey to honor the coffee bean.

2. Is there an additional service charge for sitting at the bar?

Not at all. Drink prices are listed. Sitting at the bar, chatting and watching the bartenders is part of the free added value that we want to give you to make the experience more complete.

3. What if after consulting with the Worker, I find the medicine… not suitable?

Taste is subjective. If the cup of coffee is not what you and the Worker discussed (e.g. you like sweet but it is too sour), please share honestly. XLIII Coffee is always ready to listen and find a solution to satisfy you.

4. Do the branches in Hanoi, Da Nang, and Saigon have the same quality of consulting?

Yes. Although each Worker has their own personality, they all undergo a rigorous and consistent training process in bean knowledge, cupping skills and storytelling skills. You will receive the same enthusiasm everywhere.

5. Is the restaurant quiet enough for in-depth conversation?

Yes. Especially at the Hoan Kiem branch and the bar area of ​​other branches. We design a minimalist space, control noise so that conversations between customers and Workers can take place fully and delicately.

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