Transparency of Gesha coffee price
– PROTECT THE ORIGIN –
How is the transparency of Gesha coffee price understood? In business activities, transparency always plays an important role in building customers’ trust as well as demonstrating the quality of its products. This is what 43 Factory Coffee Roaster prides itself on doing well. Each type of imported coffee ensures the clarity of origin, price,… Gesha Panama is no exception to that rule. Let’s see how transparent Gesha coffee price is.
Transparency of Gesha coffee price in the general pricing system
First, we must affirm the transparency expressed through openness and accuracy. From the very beginning, Gesha coffee prices have been guaranteed this quality because they are publicly announced in auctions with clear and specific numbers. Each type of coffee with its own flavor characteristics or according to each score on the SCA scale will have a different price.
These auctions are organized by the Panama Coffee Association under the name of Best of Panama – a prestigious and well-known auction organization in the coffee industry. There you will see information about auctions by year. Not only the price, but the characteristics of each bean or the score that the experts give it are posted for everyone to feel and learn.
>>> To know the price of Gesha coffee in the last 4 years, please refer to the article: Gesha coffee price breaks a record in Panama
Thus, the price of Gesha coffee is always publicly available for everyone to discover. Because people often wonder and are surprised because the price of a cup of Gesha coffee is often higher than other types. In fact, the main reason was because it was already expensive from the moment it was imported, so it was not unusual for stores to sell it at a high price. For green coffee beans to turn into a clear, fragrant cup of coffee is a long process, from preliminary processing, transportation, preservation, processing,…
43 Factory Coffee Roaster ensures transparency of the Gesha coffee price
If you are a regular customer of 43 Factory, you will know that one of the top criteria of the Workshop is transparency: Transparency to each household. Not just Gesha but any product here has that clarity. This characteristic has become a symbol of the quality and seriousness of the work of the people at the Workshop.
So, how does 43 Factory keep the price of Gesha coffee transparent? The answer is the coffee tag. Not many stores use these tags. But since its debut, the Workshop has always prepared a tag for each guest. They will be sent to people with the coffee they drink. The tag will have all the information about the type of coffee that the customer is using. Including the price. Not only a general price, but the Workshop will introduce to you the types of component costs, specifically:
– Currency: depending on the country providing the product;
– Paid for Farmer/Cooperative/Produce: the price farmers are paid directly for a certain coffee unit (kg green bean/kg pathment,…) depending on the operating model of the producers;
– FOB: the price at the border gate of the exporting country, excluding any costs of transportation, insurance, and other services;
– DDP: price of coffee is recorded when it is stocked at 43 Factory Coffee Roaster, including taxes and fees according to current Vietnamese law.
>> If you want to learn more about this tag, refer to the article: Tag coffee – Information and how to read
What does the transparency of Gesha coffee price mean?
Gesha Panama is the most expensive coffee in the world. Its fame and popularity were not in dispute, but along with it was the suspicion of many people. This curiosity, question is understandable, when its price is too high, it will cause others to ask the question “What is so expensive?” or “Is it worth spending 300,000 VND to drink a cup of coffee?”
Transparency in the price of Gesha coffee is the answer in terms of numbers. Why is a cup of Gesha coffee expensive? Because the price the supplier sells is already a high price. Publicizing the price will make users understand more about a little-known fact and then enjoy the perfect taste of coffee without worrying about anything.
Besides, price transparency is also respect for customers – something that not all establishments can do. When a person spends a large or small amount of money to use a product, they should know how they are spending money on the product, on what…
