Explore e-commerce in the coffee industry
– TASTE THE ORIGIN –
The 4.0 technology revolutions and changes in consumer behavior have made e-commerce an inevitable trend in the global economy. According to Statista, between 2014 and 2021, global e-commerce sales have grown by more than 269%, and by 2027 the global e-commerce market could be worth nearly $7.4 billion. Therefore, coffee businesses are gradually expanding to online platforms to catch up with the trend and enjoy this attractive new piece of cake. Let’s explore the development of e-commerce in the coffee industry with 43 Factory Coffee Roasters through this article!
What is e-commerce?
E-commerce or E-commerce is simply understood as the exchange, buying, and selling of goods and services over the Internet. Through technology platforms, electronic means (smartphones, Ipad, laptops, …), businesses or sellers can market all their products from cars, airline tickets, food. coffee to users all over the world in a simple, fast, and cost-effective way. Thereby, consumers can also receive information, shop and pay more easily without having to meet face-to-face.
Benefits of e-commerce in the coffee industry
According to sales figures from Amazon, coffee was the most popular item in the food and beverage industry in 2018 with sales reaching about $140 million. This shows that e-commerce is a lucrative market for coffee manufacturers, suppliers, and roasters. Moreover, getting into e-commerce is very easy as it seems that only a website and a warehouse are needed to store the products. Therefore, businesses in the coffee industry have quickly adapted and taken advantage of e-commerce channels to promote, sell products, and expand their businesses. This is a key factor for maintaining and growing market share in a highly competitive field.
Matthew Berk – CEO of Bean Box said, real-time data from e-commerce is useful for business. Businesses can rely on that to predict coffee demand, market behavior trends, thereby being more flexible in the supply process, how to promote products as well as adjust business and production strategies. mine.
When expanding their business via e-commerce, they can also increase their reach and convert potential customers by providing information about their coffee such as taste and roast on multiple platforms. conveniently and efficiently. In addition, appearing on leading e-commerce platforms such as Amazon, Etsy, eBay, … helps increase the prestige and brand recognition for businesses.
Besides, according to Jolene Zehnder – Director of Sales and Operations at Mercon Specialty, e-commerce allows manufacturers and suppliers to expand their markets more easily. By adopting internet platforms they can deal with small roasters around the globe if they build a strong automation system.
Why has e-commerce become so popular in the coffee industry?
The transformation of business through e-commerce is an inevitable trend for the coffee industry. Because coffee consumers increasingly want to buy goods conveniently and e-commerce is the best solution for businesses to meet that need. Besides, coffee e-commerce is a form of online coffee business, allowing roasters, traders and producers to reach customers quickly and conveniently. Coffee e-commerce platforms can offer services such as selling whole or pre-ground coffee, home delivery, monthly or on-demand coffee package subscriptions, and advice on choosing the right type of coffee. according to customer preferences and equipment. From there, consumers can search and choose the type of coffee that suits their preferences easily and know the origin and production process of coffee more accurately and conveniently.
In addition, e-commerce has grown strongly thanks to the increasingly popular trend of using smartphones globally. According to Statista, it is estimated that by 2027 there will be nearly 7.7 billion smartphone users. Therefore, selling coffee via e-commerce is not only an option but a key factor for success in the coffee business. This applies not only to roasters and traders but also to some producers.
Besides, the Covid-19 pandemic has strongly impacted consumer behavior around the world. When coffee businesses were forced to close due to social distancing, many users turned to enjoying coffee at home. According to the British Coffee Association, around 20% of Britons will increase their coffee intake at home in 2020. This has created an opportunity for coffee e-commerce to flourish.
An example of a successful coffee e-commerce platform is Bean Box – a company based in Seattle, USA. Bean Box was established in 2014 to bring customers freshly roasted coffee from local roasters. Customers can subscribe to a monthly coffee package or purchase different types of coffee individually on Bean Box’s website. According to Matthew Berk, co-founder and CEO of Bean Box, the company experienced tremendous growth in 2020, with revenue tripling over the previous year thanks to the adoption of e-commerce. Bean Box’s market share has also expanded from Seattle to all parts of the US such as Everett, Bellingham, California, Nevada, Arkansas.
The development of e-commerce in the coffee industry
Jolene Zehnder – CEO and President of Mercon Specialty believes that selling coffee online will have many great strides in the future. Because the increasing and diversified demand for coffee will promote the entry of coffee businesses. In addition, technology and techniques have also developed rapidly, helping to improve the management system, order tracking, and information aggregation in e-commerce to be more responsive and economical.
However, the transition to selling coffee online is not easy, especially for large roasters because there are many issues related to logistics, payment and coffee quality. Especially at a time when home coffee consumption is on the rise, if the above issues are not properly addressed e-commerce coffee businesses will face delays, interruptions in transportation and product supply. To improve this problem, it is necessary to have advanced e-commerce technologies and software that provide the most accurate information about inventory, and coffee businesses need to improve their market access and access to coffee. international customers so that purchasing coffee becomes easier and more flexible.
It can be seen that coffee e-commerce is a new trend in the coffee industry in the context of information technology development today. E-commerce in the coffee industry brings many benefits to both sellers and buyers such as cost savings, increased transaction speed, market expansion and improved customer experience.
You can experience buying e-commerce coffee through XLIII Coffee. With just a few simple clicks, you can easily order your favorite specialty coffees from growing regions around the world, pay online and receive your goods right at home without leaving the gate.
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