Gesha coffee – Premium Coffee

Gesha is a coffee variety that has attracted the attention of many both industry and consumer. Gesha coffee is appreciated for its quality and taste. Let’s learn about this premium coffee.

Gesha coffee is sold at a high price

Overview of Gesha coffee varieties

Gesha coffee (sometimes called Geisha) is a coffee plant native to the Gori Gesha forest, Ethiopia. Gesha coffee was first discovered in the 1930s in the mountains around the southwestern town of Gesha, Ethiopia. Until 1960, this coffee variety was officially concentrated and more popular here. Gesha is marked by its unique taste with floral notes and deep sweet fruit flavors, high selling price and exclusivity over the years.

Gesha coffee is gradually becoming popular

Gesha coffee first became known to the world in 2004 after winning the Best Of Panama (BOP) contest – a coffee tasting competition established in 1997 by the Panamanian Specialty Coffee Association (SCAP). ). Since then, this coffee variety has made strong waves and left many impressions in the coffee industry, as well as in all the coffee championships around the world.

Gesha coffee is more popular

The Gesha coffee variety at BOP was sold at the then-record price of US$350/pound (US$770/kg); In 2017, a lot of natural Geisha coffee products from Hacienda La Esmeralda set a new Best of Panama record at a price of US$601/pound (US$1,320/kg) – According to Wikipedia.

Gesha coffee becomes the norm in competitions

Gesha coffee contributes significantly to the victory of baristas at major competitions. As a general trend, many producers find the demand and interest in their coffee products is increasing day by day, especially after world-scale competitions. Gesha coffee has an illustrious reputation and this can more or less distract the judges from the content of the competitions.

In today’s context, the question before a championship is no longer ‘who will use Gesha’ but ‘who will not use this coffee?’. A fact that almost everyone who is passionate about coffee and follows the progress of Gesha’s mark, it seems that this coffee variety is being used a lot in competitions.

Gesha appeared in many competitions

Many people believe that, with the resounding reputation that this coffee bean carries, the contestants have many psychological advantages. “Will those quality reviewers favor the contestants because of this precious resource?” – that must be a question that not everyone is willing to say, but always exists.

However, to be honest, Gesha deserves everyone’s attention even outside of the main competitions because of the unique flavor and multi-sensory experience that this coffee variety brings.

Gesha coffee’s ‘absence’ in coffee shops

Despite being loved by professionals, Gesha still has not had many opportunities to get closer to customers. The fact shows that the output of this coffee variety is relatively low, the product cost is high. The limited source of raw materials and high purchasing costs make it difficult for Gesha coffee to reach consumers.

In terms of product users, it is unreasonable to spend too much money on coffee. This must be the reason why Gesha coffee is not so popular among customers. The journey to bring Gesha closer to ordinary users will be very long and challenging. However, trust its development,

43 Factory Coffee Roaster is still waiting for you to enjoy the taste of Gesha coffee beans from Panama.