Extremely light – transform but still be original
Changes in coffee when we roast it
Coffee roasting is the process of heating raw coffee beans so that they become more crispy beans that we can grind and prepare.
Before roasting, the beans often have an aroma that is almost like beans or grass. The substances and flavors inside the coffee beans are only released when the beans are roasted. 43 Factory’s coffee flavor is determined entirely by the plant variety and primary processing method. Therefore, the taste that we feel from coffee is the flavor that comes from the farm, processing station, and roasting process.
Meanwhile, the coffee beans change:
– The color of the beans will change from green to yellow, light brown, and finally, black depending on the roast level selected
– Almost doubled in size and halved in volume, the seeds became more spongy and brittle.
– Formation of 800 to 1000 flavor compounds, then significantly reduced by roasting for too long.
– Crack when they release steam & other gases.
43 Factory chooses a completely new roasting method, called “Extremely Light”. At this level, the beans are roasted at a temperature of 194 degrees Celsius, a bit smaller than the normal temperature (Light Roast). That is, the fragrant coffee beans will be removed by the roaster from the roaster as soon as the first crack appears. However, the quality of the beans is still well-developed, mature enough to be able to extract the original coffee drops from the growing area.
The key factor to determine the success of Extremely Light is the quality and purity of the seed. Because by using the Extremely Light roasting method, almost all of the inherent flavor characteristics of the seeds will still be preserved almost completely. The taste of excellent coffee beans is only released by skillful roasting.
Reasons why 43 Factory chose Extremely Light
Extremely Light exploits the unique features of each type of coffee fully. During the roasting process, the temperature is adjusted quite low, approximately 194 degrees Celsius, just enough to make coffee beans. The process takes only 8-9 minutes. Therefore, the chemical reactions and physical changes that occur inside the eggplant. It will not have too much effect on the constitutive connection structures inside the coffee beans. So, the flavor will be revealed, not mixed with other flavors arising during the roasting process when at too high a temperature.
Through this unique roasting, all the characteristics and flavors of each type of coffee are separated and cannot be mixed.
Different colors of extremely light
Extremely Light preserves the original taste
Each coffee-growing region is proud of its perfect quality coffee varieties. At Extremely Light, roasters will not need to intervene or use too much technique during the roasting process. With their sophistication, they meticulously preserve the beauty of each tomato seed, protecting the original value. So the taste of coffee is determined by its characteristics.
Today, there are many varieties of high-quality coffee. Farmers always know how to innovate, apply a variety of coffee farm models, and limit and eliminate pests thoroughly, so the quality of green kernels is increasingly guaranteed and quality. Gradually the Extremely Light roast level will lead the trend in the future as the quality of green coffee beans is tempered day by day.