Shaya Coffee – Coffee beans for community sustainability

– TASTE THE ORIGIN –

If you love specialty coffee, you can’t ignore Shaya coffee of Gesha Village Coffee Estates. Because Shaya not only captivates the experience with extremely seductive, sweet and long aftertaste, but it also contains profound meanings for the sustainability of the community. Meanit – a tribe living in Bench Maji. Are you curious about this special coffee? Let’s explore it with 43 Factory Coffee Roaster right now!

Shaya Coffee grew up under the protection of the Meanit . people

The name comes from the Meanit . people

Shaya coffee is a variety found by the founders of Gesha village from the forest of Gori Gesha. After realizing its potential value, they partnered with the indigenous people of the Meanit tribe – a tribe in the land of Bench Maji to develop them with one goal of producing quality coffee beans. high quality commercial value and maintain the richness and diversity of the forest ecosystem.

Because of those noble ideals, as soon as they were delivered, these precious seeds were nurtured and protected by the Meanit aborigines. Following in the footsteps of the tribal leader, the Meanit people actively plant trees, create forests, and raise animals to create a diverse ecosystem and help coffee grow naturally. They apply agroforestry to farming, use fertilizers with biological products to improve grain quality while ensuring environmental friendliness. They also keep the coffee tree density at a moderate level, intercropping with native tree species to conserve and restore the forest. In the process of realizing the ideal they also encountered many financial obstacles, lack of machinery, equipment or problems with low output,… But these Aboriginal people still followed their leader to maintain take care of coffee in a sustainable way as committed initially. With those dedicated efforts, Gesha Village Coffee Estate has called Meanit people as residents who protect Gesha and Shaya coffee is also named after Meanit tribal leader who manages, mentors and connects coffee coffee with the community as an honor and gratitude.

Shaya coffee flavor is both intense and mild

Shaya coffee flavor is reminiscent of jasmine flowers and the taste of oranges and lemons. If you enjoy it, you will find Shaya completely different from other coffees you have ever tried. Perhaps the growers had to pay great attention to nurturing the new coffee beans with such an unforgettable unique flavor. The scent has something very intense, sweet and fresh, making the experience as refreshing as standing in front of a vast green grassland, cool and temperate climate. The scent of jasmine draws your soul to continue walking on the fertile red-brown forest trail. Perhaps deep under the red soil is a source of pure groundwater, rich in minerals, so the flower scent in the Shaya cup is deep and rich. The taste of orange and lemon is sometimes intertwined to show off the pure and beautiful colors of the land and the people who raised it where it grew up. Through each sip, the drop of coffee still retains a mild acidity, unobtrusive at all. The note evokes the characteristic of clear, succulent, pure bergamot cloves like the enthusiasm of “residents protecting Gesha day and night”. They bring pleasant, pleasant sensations that make people feel relaxed. They settle in the throat and then gradually melt away with the cool aroma of fresh lemon cloves.

Shaya Coffee develops on a sustainable community platform

In the 2000s, forest cover in Ethiopia was only 4%, down 35% from the previous century. To contribute to this situation, when planning to grow Shaya coffee, the operator of Gesha village aimed to combine coffee cultivation in parallel with forest regeneration. Despite the growing trend of inorganic coffee farming worldwide, Shaya coffee growers remain steadfast in their coffee farming practices towards environmental and community sustainability. They have planted them in the natural forest, preserving the biodiversity and green color of the forest. They also improve the value of Shaya coffee and protect the environment more comprehensively by not using chemicals or fertilizers that are harmful to the soil, recycling materials in production to reduce waste, …. They have worked hard to do all of that because they believe that sustainable coffee farming – what they are doing will benefit both themselves, their families, the community and nature. course. So through each season, Shaya coffee beans were born and loved by the market as a recognition and appreciation for the dedication and dedication of the people of Bench Maji to the sustainable coffee growing career.

Not only is it meaningful to the environment, Shaya coffee is also valuable to the entire community here. In 2003, coffee prices fell sharply, profits were not enough to cover production costs, causing farmers in Ethiopia to fall into poverty and leave coffee production. At that time, the production of Shaya coffee created job opportunities for local people. From there, it helps farmers have more income to cover living expenses, take care of their children and improve supplies and fertilizers, thereby motivating them to stick with the sustainable coffee industry. The economic value of Shaya coffee also contributes significantly to the investment budget for education, health, and maintenance of Ethiopian coffee culture and history. Therefore, it can be said that Shaya coffee is one developed by love of the land and commitment to preserving the ecosystem, creating a strong connection between the forest and the people of Bench Maji Ethiopia.

Shaya Coffee is nurtured by people with passion and vision, who not only want to produce great-tasting coffee, but also want to work towards the sustainable development of society and nature. With those values and meanings, Shaya coffee exudes graceful, flexible and strong notes that are hard to refuse. Would you like to try these unique notes? Come to 43 Factory Coffee Roaster to experience it!

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