Cup of Excellence
Cup of Excellence (COE) is a prestigious international coffee competition that has honored outstanding quality coffee since 1999. It provides coffee producers, especially farmers, with well-deserved recognition and direct access to the global specialty coffee market, where their products are valued appropriately.
A key highlight of the competition is its rigorous and transparent evaluation process, conducted by an international jury. Coffee samples undergo multiple cupping rounds to select the finest ones. After the auction, the Alliance for Coffee Excellence (ACE) facilitates secure transactions and ensures safe delivery to buyers. Winning the COE competition helps farmers reach premium markets, elevate their product value, and gain widespread global recognition.