What breakthroughs has technology made in green coffee trading?
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In the past centuries, the global coffee supply process was complex, requiring many post-harvest stages and a comprehensive management system. However, thanks to the development of technology and online platforms, trading green coffee beans has now become simpler and easier than ever before. Let’s explore this change together with 43 Factory Coffee Roaster in this article!
Inconvenience of the old green coffee trading system
Looking back at the history of the coffee industry from the 17th to the 20th century, it is not difficult to see the shortcomings in terms of transportation, mobility, social connections, and business. Additionally, during that time, machinery and equipment were limited, resulting in significant difficulties in the coffee trading process.
Unable to buy and sell without containers
Considering the trading situation in the past centuries, the trading of green coffee beans was mostly reserved for large-scale import-export groups and coffee roasters. Since 1956, traders have been buying and selling coffee in large batches using containers. The main reason is that during this period, green coffee beans were often traded in large quantities using the unit of “container”. As Mike Ferguson, the Chief Storyteller at [company name], said, if you can’t buy coffee by the container, no one will sell coffee to you. However, purchasing coffee in such large quantities requires significant costs and capital, not to mention the uncertain output, which creates many barriers for small-scale businesses Covoya Specialty Coffee
Difficult transportation process
When technology was not yet developed, transportation was inconvenient and logistics machinery had many shortcomings, which made the transportation of green coffee beans time-consuming and costly. Phil Schluter, the CEO of [company name], stated that during his father’s time, they seemed to only be able to use boats to transport coffee. And if foreign customers wanted to come to the farm to buy or sell, they had to take a boat and it took weeks to get there. This time-consuming process not only inconvenienced customers but also could cause the coffee to be damaged due to prolonged exposure to the external environment, affecting the customer experience and the reputation of the supply company Covoya Europe.
High costs due to containerization in commerce
Since the 1970s, containerization has become the most common way to transport coffee by cargo. At this time, large containers are used to stack and transport goods. When coffee roasters transport coffee in this way, they often have to pay for the entire container, whether it is full or not. In addition, the CEO of Covoya Europe also mentioned that trading green coffee is quite difficult to access. It continues to operate with much lower profit margins, requiring traders to buy and sell a certain quantity and increasingly comply with complex regulations. Therefore, many coffee roasters often collaborate with other companies to allocate costs, reduce transportation fees, and achieve the most reasonable prices possible.
Technology helps improve green coffee trading operations
Looking back at the journey of the coffee industry, we can see how technology has shaped and completely transformed global coffee businesses. Not only has it streamlined and made the import-export process more efficient through real-time data systems, but it has also made coffee trading much easier. Thanks to the emergence of the Internet, all the information needed to establish and operate a coffee business is readily available online. With just a few simple steps, anyone can find sources of green coffee and learn how to buy and sell it. Additionally, the advent of steamships, transcontinental railways, and air routes has facilitated the transportation of green coffee from producing countries to major ports across continents. This has created more direct trade links and allowed smaller coffee companies to operate with lower costs.
Furthermore, the increasing popularity of online coffee trading platforms has made it much easier to access the coffee business. People can trade green coffee through their phones or on paper before online platforms at any time. Green coffee buyers can quickly purchase coffee, as well as order samples and download paperwork. According to Ross Nicholson – Marketing and E-commerce Director at: The transfer of coffee ownership is constrained by central coffee contracts such as GCC (US) and ESCC (Europe). And with Covoya Europe’s website, coffee roasters no longer need to exchange signed contracts to make purchases, or exchange multiple emails with a trader to find information to help businesses buy coffee online more efficiently and conveniently Covoya Europe
It is not an exaggeration to say that technology has revolutionized the buying and selling of green coffee. Thanks to new innovations in machinery, electronic devices, the internet, coffee transactions have become more efficient and transparent than ever before. If you want to experience coffee beans from all over the world, visit XLIII Coffee – a brand developed from its predecessor 43 Factory Coffee Roaster to enjoy new and unique flavors.