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Sustainability in the coffee industry and its manifestations


What is sustainability in coffee and its manifestations? You have heard about sustainable coffee, so do you know what sustainability in coffee is? Not only the coffee industry but any industry needs sustainability. It seems to be the core and goal of many traders. However, its manifestation in different areas will not be the same.


What is sustainability in coffee?


First, according to Wikipedia sustainability means maintenance. Maintaining many aspects, including indicators, properties, development directions, …

Similarly, sustainability in coffee is the development of a stable first, then maintaining the parameters related to all aspects for a long time. Sustainability focuses on materiality, covering the entire value chain from procurement to operations to the consumer. Rather than a one-off project or stand-alone initiative, sustainability comes from codifying policies and practices to achieve tangible results.

>>> Not only sustainable, but the coffee industry also needs ethics: Ethics in coffee farming and trading


Manifestations of sustainability in coffee


Sustainability in the coffee

Sustainable environment


The environment includes soil, water, air and microorganisms, flora and fauna. In the coffee industry many aspects of environmental sustainability can be mentioned. This crop is associated with agricultural practices, forest protection and regeneration, biodiversity, water use and more. Coffee and the environment are two reciprocal relationships. Coffee will grow well if the environment is right. In the opposite direction, the cultivation of coffee must also be friendly and safe for the environment. Because the environment is like a mirror reflecting human behavior. If you do not know how to keep it, you will never have good conditions for planting and cultivating.

Not only growing conditions but environmental sustainability is also business practices that affect environmental factors such as energy use and efficiency, combustion by-products, air quality, overall emissions, transportation, packaging and waste,…


Sustainable society


The concept of social sustainability focuses on how a business supports its employees, multiple supply chain stakeholders, communities and society as a whole. At the origin of coffee, there is often emphasis on win-win to sustain business activities for many years to come, such as building cooperation and capacity building. These have the potential to support a multitude of social services, while also providing essential services such as education, health care and nutrition.

Social sustainability can also involve efforts to reduce forced or child labor and its root causes, technical skills building, equity and inclusion initiatives, etc


Sustainability in the coffee

Sustainable economy


A high degree of economic sustainability means that all links along the value chain can generate enough revenue from coffee to facilitate production continuity, business reinvestment, meet market demand and, importantly, generate a living income.

Economic sustainability is not simply a stable revenue, but it is also related to investment, ensuring market demand as well as living conditions for workers. The economy here is not just a single unit but the parties involved in the coffee making process.


Sustainable quality


Compared to many years ago, the quality of coffee beans has been much more concerned and guaranteed. As life develops, the requirements of consumers become more and more stringent, so the sustainability of the quality of coffee beans will create sustainability in other aspects.

Coffee grown in conditions that meet the standards of altitude, soil, water, … will create strong, full-flavoured kernels. This proud quality needs to be maintained to create long-term growth for the entire coffee industry. Because the product does not keep its quality, it will quickly be eliminated on the market.


Difficulty in protecting sustainability in coffee


Creating sustainable coffee is not something that can be done in a short period of time. It faces many different challenges.


Sustainability in the coffee



Coffee map is a tropical climate belt, home to the world’s rare remaining tropical forests. When farmers want to expand coffee plantations, encroachment and deforestation are completely spontaneous. Furthermore, coffee is often grown on steep slopes; If left untreated, it can lead to soil erosion and the formation of barren hills. The cultivation and processing of coffee requires a large amount of water, and wastewater can contaminate natural water sources… In short, the above risks have hindered the sustainability of the agro-coffee industry. get high.




About 120 million people are relying on coffee as their main livelihood, the majority of which are farmers. As with any other agricultural product, coffee buyers want to buy low and sell high – but the market is volatile and not always in the farmer’s favor. The pressure to lower prices can force farmers to clear more forests, use low-quality pesticides and rely on cheap labor – child labor, in some cases – to generate sustained profits. life.


Climate Change


Climate change is most evident through changes in temperature and rainfall, in areas suitable for coffee growing. This is already starting to cause problems in coffee-growing regions such as Central and South America, where some farmers are switching to other crops that are less affected by climate change (and less susceptible to price fluctuations due to climate change). market volatility). This reduces the supply of coffee, which means that in the long run, prices will increase (we can accurately predict future shortages).


Solutions to ensure sustainability in coffee


Sustainability in the coffee

To solve the above difficulties, the strength of one department is never enough, it needs the cooperation from organizations and the government. Efforts to maintain coffee sustainability are first demonstrated through Direct Trade: Roasters/coffee shops buy coffee directly from growers (farmers or coffee shops). Cooperative).

This is the method used by 43 Factory Coffee Roaster. The factory chooses to buy quality coffee beans from farmers, eliminating all the intermediate stages. Doing so can ensure the income of coffee-growing households – where there are many injustices and material difficulties, as well as control the quality of coffee, contributing to the sustainability of quality. .

Come to 43 Factory Coffee Roaster to enjoy “sustainable” coffee beans.

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