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Explore the coffee auction format


Coffee auction is a model for roasters or enthusiasts who want to hunt for outstanding quality. Additionally, purchasing rare coffee from tournaments can connect producers and buyers, facilitating the development of chain transparency. Join 43 Factory Coffee Roaster to learn more about these benefits.


How do coffee auctions work?


According to researchers, auctions are believed to be one of the first methods used to trade green coffee beans. This is also considered a model that gives producers the opportunity to promote their best coffees and increase the possibility of receiving higher prices. Today, auctions are still the main way to buy rare coffees from countries like Kenya and Tanzania.

Typically, auctions are organized by coffee importers, exporters and organizers and take place on-site or on the internet. Before the auction, all coffee will be inspected and quality determined. Then, when the auction takes place, buyers bid on different lots of green coffee. Bids will be placed at a specified level until all coffees have at least one bid or until at least a specified amount of time has passed without an auction taking place.

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Outstanding coffee quality from auctions


According to Coffee Intelligence magazine, the auctions are inherently exclusive with super rare coffees from growing regions. This is a model that facilitates global exchange of high-quality green coffee. Because through auctions, manufacturers or cooperatives introduce their exclusive and extremely rare lots. Manufacturers will focus on improving quality to promote reputation, characteristics of origin and get better prices. Furthermore, the coffee batches will be evaluated by experts for their scores, defects, and the coffee batch information will be made public. Therefore, most buyers have the opportunity to own coffee with rare attributes and guaranteed quality.

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The value of buying rare coffee from early price sessions


Reputable auctions can maintain an important role in the production and distribution of high-quality lots, while creating closer relationships within the supply chain. Because coffee lots at auctions are often micro lots, produced in limited quantities from specific producers. Information about the origin of the variety, growing area, manufacturer, and method of creating coffee seeds is controlled and guaranteed to be accurate and detailed to ensure the benefits of participating parties. From there, purchasing rare coffee from auctions can promote transparency, traceability and sustainability in the specialty coffee industry.

Besides, the efforts and value of coffee are recognized and honored through the auction process. This can increase farmers’ motivation to produce high-quality coffee, contributing to the development of the entire industry. Gesha Forest’s Finca La Hermosa auctions, for example, can demonstrate a producer’s commitment to sustainable and environmentally friendly farming methods. This promotes a more responsible and conscious coffee industry.

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Some hidden corners of coffee auctions


Coffee auctions also have many shortcomings affecting the supply chain. Many auctions today have evolved into a competition for quality and innovation and farmers now see it as a marketing tool for the uniqueness of their coffee. To stand out and get noticed by buyers, manufacturers today focus more on new varieties, methods, and processing techniques such as honey and carbonic maceration, etc. For example, auctions such as So priority is being given to identifying the rarest coffees, emphasizing scarcity rather than quality. Is this changing the original purpose of auctions – securing better prices for superior quality? Furthermore, an emphasis on the novelty of processing processes can limit the participation of small-scale farmers and negatively impact the original high quality of the coffee. Because testing new methods requires significant investment in time, money, equipment, and high-quality infrastructure from manufacturers. In addition, auction participation fees are high, reducing the profit they receive, causing high risks for farmers and affecting the sustainability of the supply chain.

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Specialty green coffee auctions play an important role in promoting the development of the coffee industry. But to ensure the sustainability of the entire industry and the mutual benefit of all parties, auctions should focus on both quality, uniqueness, and efforts to ensure environmental and economic value. socio-economic status of rare coffee lots. Therefore, as a business developing according to the principle of sustainability, XLIII Coffee – A brand developed from its predecessor 43 Factory Coffee Roaster, imports batches of specialty coffee under direct trade, ensuring sustainable factors. according to international standards. If you want to experience it, stop by XLIII Coffee!

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